Campaign India Team
Jun 22, 2020

IPL to review Vivo, other sponsorship deals after Indo-China border tension

Vivo had taken over sponsorship rights from Pepsi 2016.

The Indian Premier League has announced that it will be holding a meeting this week to discuss and review various sponsorship deals after the recent clashes between India and China.

Chinese smart phone manufacturer Vivo is the title sponsor of the Indian Premier League. It first took over from Pepsi in 2016 as the title sponsor. It then bid Rs 2,199 crore (about US$288 million) in 2017 to secure the title sponsorship for a five-year period starting from the 2018 edition. This year's edition which was to be played in March, April has been postponed because of the outbreak of Covid-19.

The Indian Premier League took to twitter to communicate this.  


Other IPL sponsors are Tata Altroz, FBB, Dream11, PayTM and Ceat.

 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Singapore's Bigo Technology awaits clarity after ...

Livestreaming social video app 'Bigo Live' is being removed from India's Google Play and App Store.

1 hour ago

If we're to make Sorrell eat his words, the PR ...

The furious response from PRs to Sir Martin Sorrell’s comments, branding PR as ‘press releases’, ‘gin-soaked lunches’, ‘analogue’ and not fit for his growing empire, is understandable.

1 hour ago

CMOs basking in potentially misplaced optimism, ...

Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.

2 hours ago

Unilever renames Fair & Lovely as 'Glow & Lovely'

Move follows the company's efforts to be more inclusive