Campaign India Team
Jun 22, 2020

IPL to review Vivo, other sponsorship deals after Indo-China border tension

Vivo had taken over sponsorship rights from Pepsi 2016.

The Indian Premier League has announced that it will be holding a meeting this week to discuss and review various sponsorship deals after the recent clashes between India and China.

Chinese smart phone manufacturer Vivo is the title sponsor of the Indian Premier League. It first took over from Pepsi in 2016 as the title sponsor. It then bid Rs 2,199 crore (about US$288 million) in 2017 to secure the title sponsorship for a five-year period starting from the 2018 edition. This year's edition which was to be played in March, April has been postponed because of the outbreak of Covid-19.

The Indian Premier League took to twitter to communicate this.  


Other IPL sponsors are Tata Altroz, FBB, Dream11, PayTM and Ceat.

 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

22 hours ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

1 day ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

1 day ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.