Campaign India Team
Jun 22, 2020

IPL to review Vivo, other sponsorship deals after Indo-China border tension

Vivo had taken over sponsorship rights from Pepsi 2016.

The Indian Premier League has announced that it will be holding a meeting this week to discuss and review various sponsorship deals after the recent clashes between India and China.

Chinese smart phone manufacturer Vivo is the title sponsor of the Indian Premier League. It first took over from Pepsi in 2016 as the title sponsor. It then bid Rs 2,199 crore (about US$288 million) in 2017 to secure the title sponsorship for a five-year period starting from the 2018 edition. This year's edition which was to be played in March, April has been postponed because of the outbreak of Covid-19.

The Indian Premier League took to twitter to communicate this.  


Other IPL sponsors are Tata Altroz, FBB, Dream11, PayTM and Ceat.

 
Source:
Campaign India

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