indian advertising news
Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study
The report aims to help brands understand the full scale of the opportunities in gaming
MediaMonks to open new office in New Delhi
The office comes after a collaboration with Epic Games
Herbal supplement brand ambassador trolled on social media after positive Covid test
Indian actor Akshay Kumar featured in an ad that claimed the product, Dabur Chyawanprash, was clinically tested to protect consumers against Covid-19.
Cannes or cannot? Indian adland split on Cannes 2021 attendance
Some ad folks believe postponing Cannes Lions 2021 to a later date in the year would have made more sense, while others think it would mess up the schedule
Why Dettol and Lysol maker is now just Reckitt
Conran Design Group worked on the brand revamp for Reckitt Benckiser, the implementation of which will be delivered over three years.
Indian agencies take 'no concrete steps' on mental health
Exclusive Campaign India survey reveals that 71% of industry workers say their company has taken no steps to reduce stress, while 69% report no access to mental health services.
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