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Court ruling follows suit filed by Hindustan Unilever which argued Sebamed campaign 'misled' consumers over quality of its products.
In India, Sourav Ganguly’s heart attack has become an issue for Fortune Rice Bran Oil. Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash.
Entrepreneurs tell Campaign India that starting from scratch has its benefits and drawbacks.
Senior ad folks talk to Campaign India about mastering the virtual pitch, and which new work habits they hope will stick around after the pandemic.
The agency was first acquired by GroupM in 2018.
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