Vivo had taken over sponsorship rights from Pepsi 2016.
Publicly-traded Chinese brands in the US are now are facing a stricter review process and waning investor interest after a short seller helped uncover fraudulent sales at rapidly-expanding Luckin Coffee.
Yili said it may have to withdraw as the 2022 Beijing Winter Olympics official dairy partner, calling dealings between rival Mengniu Dairy, Coca-Cola and Olympic organisers a "scandal".
Traveling from China to Holland using only Chinese products, Rogier Bikker checks in from near the Kazakhstan border with insights into the mixed feelings Chinese have about homegrown brands.
SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.
HONG KONG - A TNS survey, in partnership with HK4As, indicates that Hong Kong’s testing and certification, public relations, marketing and advertising industries could benefit from Chinese brands going global.
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