chinese brands

Jun 20, 2019

Public squabble erupts between Yili and Mengniu over Olympic sponsorships

Yili said it may have to withdraw as the 2022 Beijing Winter Olympics official dairy partner, calling dealings between rival Mengniu Dairy, Coca-Cola and Olympic organisers a "scandal".

Aug 27, 2014

From Shanghai to Urumqi: Impressions of Chinese brands

Traveling from China to Holland using only Chinese products, Rogier Bikker checks in from near the Kazakhstan border with insights into the mixed feelings Chinese have about homegrown brands.

Jan 24, 2011

China’s largest television brand Hisense appoints TBWA Shanghai

SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.

Nov 12, 2010

Global Chinese brands offer business opportunities in Hong Kong : TNS

HONG KONG - A TNS survey, in partnership with HK4As, indicates that Hong Kong’s testing and certification, public relations, marketing and advertising industries could benefit from Chinese brands going global.

Aug 25, 2010

Li-Ning inks industry-defining partnership with NBA's Evan Turner

GLOBAL - In what many call its biggest step into the US market, Chinese sportswear maker Li-Ning has officially entered into a long term endorsement agreement with Evan Turner, the 2010 number two overall draft pick of the NBA’s Philadelphia 76ers.

Aug 16, 2010

HK4As to present global study on Chinese brands during Expo

HONG KONG – With the help of its members, the Association of Accredited Advertising Agencies of Hong Kong (HK4As) has conducted a survey of brand experts to provide insights for Chinese companies looking to compete overseas.