It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.
The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.
Wieden & Kennedy has created the work.
Enduring a baptism by fire in the middle of a pandemic, the Asia-based global marketing chief has tried to build a more empathetic brand for the beverage giant.
Manolo Arroyo will become CMO next year, as well as president of soft-drinks giant's Asia-Pacific group.
How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?
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