coca cola

Jun 29, 2020

Asia-Pacific Power List 2020: Manuel Arroyo, Coca Cola

Enduring a baptism by fire in the middle of a pandemic, the Asia-based global marketing chief has tried to build a more empathetic brand for the beverage giant.

Dec 17, 2019

Coke brings back CMO role as chief growth officer Francisco Crespo retires

Manolo Arroyo will become CMO next year, as well as president of soft-drinks giant's Asia-Pacific group.

Aug 19, 2019

Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

Jan 4, 2018

Coca-Cola takes on PepsiCo with influencer marketing in Pakistan

Taking on the snack and beverage brands of its rival PepsiCo, Coca-Cola in Pakistan has partnered with United Snacks for an Instagram-led campaign featuring influential digital artists.

Mar 17, 2016

How Coca-Cola is bringing 'Taste the feeling' to ASEAN

SINGAPORE - Coca-Cola has kicked off the ASEAN rollout of its new ‘One Brand’ global marketing strategy, with the Southeast Asia launch of its global creative campaign, ‘Taste the feeling’.

Sep 25, 2015

Don't believe everything you hear: Coke's Pratik Thakar

Pratik Thakar, Coca-Cola's head of creative content for Asia-Pacific and ASEAN, shares his views on aligning with global issues, how technology has changed what marketers do and why negative statements are more trustworthy than positive ones.