coca cola

7 hours ago

Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor.

Sep 14, 2022

Guillermo Vega joins Ogilvy to lead Coca-Cola

He has relocated from London to New York.

Aug 10, 2022

Asia-Pacific Power List 2022: Manuel Arroyo, Coca-Cola

Following a US$4 billion partnership with WPP, The Coca-Cola Company is streamlining and simplifying its marketing capabilities under the leadership of global CMO Arroyo.

May 22, 2022

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform

The platform connects emerging musical talent including British singer-songwriter Griff.

May 13, 2022

Behind Sprite’s first-ever global rebrand

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Jun 17, 2021

Evian capitalises on Cristiano Ronaldo's Coca-Cola snub

The football star made it clear he is not a fan of the soft drink at a Monday press conference.