coca cola

3 days ago

Coca-Cola Spiced: How Coke rolled out its first new flavour in three years

Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.

Nov 23, 2022

Why marketers should care about anime

The soaring popularity of the multi-billion-dollar Japanese anime industry has not gone unnoticed by Netflix, Prime, Disney, or Sony Pictures—and it's about time that brands take similar notice.

Oct 13, 2022

Coca-Cola innovates with Bluetooth-enabled Diwali invitations

The brand rolls out ‘locked Coke’, a limited-edition bottle for this year's festive season.

Oct 7, 2022

Coca-Cola sponsors COP27: Buying its way into ESG or a chance for real change?

SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?

Oct 5, 2022

Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor.

Sep 14, 2022

Guillermo Vega joins Ogilvy to lead Coca-Cola

He has relocated from London to New York.