coca cola

Feb 2, 2021

Appreciation for CNY renewed in Coca-Cola campaign

It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.

Dec 10, 2020

Coca-Cola kicks off $4 billion global creative and media review

The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.

Jun 29, 2020

Asia-Pacific Power List 2020: Manuel Arroyo, Coca Cola

Enduring a baptism by fire in the middle of a pandemic, the Asia-based global marketing chief has tried to build a more empathetic brand for the beverage giant.

Dec 17, 2019

Coke brings back CMO role as chief growth officer Francisco Crespo retires

Manolo Arroyo will become CMO next year, as well as president of soft-drinks giant's Asia-Pacific group.

Aug 19, 2019

Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?