coca cola

3 days ago

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform

The platform connects emerging musical talent including British singer-songwriter Griff.

May 13, 2022

Behind Sprite’s first-ever global rebrand

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Jun 17, 2021

Evian capitalises on Cristiano Ronaldo's Coca-Cola snub

The football star made it clear he is not a fan of the soft drink at a Monday press conference.

Feb 2, 2021

Appreciation for CNY renewed in Coca-Cola campaign

It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.

Dec 10, 2020

Coca-Cola kicks off $4 billion global creative and media review

The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.