Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.
The resurrection of the iconic Nokia 3310 is a homecoming celebration of sorts for the brand, marking its return to Finland-based HMD Global from Microsoft. But who are the people that remain loyal to the retro brand and why?
BEIJING / LOS ANGELES - With a move into virtual reality, and China as its priority market, the formerly dominant Finnish brand wants to get in frame once again.
HONG KONG - Mindshare Hong Kong has seen a number of recent changes among senior management, following the departure of Tracey Cheung, deputy leader, who joined the agency early this year but has left for a role as assistant vice-president at PCCW.
KDDI gets this week's FTW (for the win) with an ambitious augmented-reality game, while AXA Life Insurance gets a 'fail' for public skits that fail to connect.
GLOBAL- Nokia and Microsoft have announced a €5.44 billion (US$7.18 billion) deal by which Microsoft will purchase "substantially all" of Nokia's devices and services businesses and license its patents.
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