Emily Tan
Mar 3, 2017

Nokia 3310 and the people who love it

The resurrection of the iconic Nokia 3310 is a homecoming celebration of sorts for the brand, marking its return to Finland-based HMD Global from Microsoft. But who are the people that remain loyal to the retro brand and why?

Nostalgia around the indestructible phone that accompanied many Gen X-ers through college is palpable, a factor HMD Global was counting on.

Nokia phones stir real emotions For the Nokia 3310 we just couldn’t resist, said Juho Sarvikas, chief product officer of HMD Global about the relaunch of the phone. We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Starcom wins $80m Singapore government-wide media account
Premium
14 hours ago

Starcom wins $80m Singapore government-wide media ...

New structure following six-agency pitch will see the Publicis agency handling strategy, planning and buying for the government.

Premium
It's OK to be yourself, Pantene tells Japan's student jobseekers
Premium
15 hours ago

It's OK to be yourself, Pantene tells Japan's ...

The shampoo brand is challenging the belief that everyone has to sport the same boring hairstyle to be taken seriously by potential employers.

Premium
#MeToo: Happy's Bodhisatwa apologises for being 'sexually inappropriate'
Premium
15 hours ago

#MeToo: Happy's Bodhisatwa apologises for being ...

The creative head of Happy Mcgarrybowen pens an open letter accepting the consequences of his actions, however severe they are.

Premium
Digital games: Beijing Olympics
Premium
15 hours ago

Digital games: Beijing Olympics

The equity gained for ‘Brand China’ in opening itself up and allowing visitors to experience what was once such an introspective and isolated nation was worth it.