pepsi

Jan 7, 2021

Pepsi expands K-pop investment, appoints Blackpink as APAC brand ambassador

The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign.

Nov 23, 2020

Mondelez, PepsiCo, Mars lead brands' ire against UK push to regulate junk food ads

Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."

Sep 15, 2020

Hits and misses: Malaysia Day campaigns from bad to better

Watsons Malaysia once again leads with poor judgement while one telco service shines with an ad that taps into Malaysians’ one greatest fear.

Jul 22, 2020

Condom campaign treats STIs like stocks

Lifestyles' 'Publicly traded' campaign offers discounts on condom prices when internet searches for info on sexually transmitted diseases surge.

Jul 21, 2020

Pepsi AR campaign draws 600,000 posts in China

An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.

Jul 16, 2020

PepsiCo: More in-housing has been 'terrific' way to cut costs during Covid-19

Soft-drinks giant has been 'a bit more selective' about adspend.