pepsi
Pepsi expands K-pop investment, appoints Blackpink as APAC brand ambassador
The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign.
Mondelez, PepsiCo, Mars lead brands' ire against UK push to regulate junk food ads
Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."
Hits and misses: Malaysia Day campaigns from bad to better
Watsons Malaysia once again leads with poor judgement while one telco service shines with an ad that taps into Malaysians’ one greatest fear.
Condom campaign treats STIs like stocks
Lifestyles' 'Publicly traded' campaign offers discounts on condom prices when internet searches for info on sexually transmitted diseases surge.
Pepsi AR campaign draws 600,000 posts in China
An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.
PepsiCo: More in-housing has been 'terrific' way to cut costs during Covid-19
Soft-drinks giant has been 'a bit more selective' about adspend.
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