pepsi

Dec 1, 2022

Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday

A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.

Aug 8, 2022

Why Pepsi is focusing on food in its largest Asia-wide campaign this year

The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.

Jul 7, 2022

Messy millennials in Pepsi APAC campaign

Watch these new regional spots by VaynerMedia—to debut in Vietnam, Malaysia, Thailand and Singapore.

Feb 18, 2022

How Coinbase stole Pepsi's thunder as the most-talked about brand during the Super Bowl

Even though Coinbase’s website wasn’t ready for its own success.

Jan 23, 2022

Go big or go home: Pepsi summons hip-hop royalty for Super Bowl showdown

Has Pepsi already won the Super Bowl with this three-minute half-time trailer, starring musical titans Eminem, Kendrick Lamar, Mary J Blige, Snoop Dogg and Dr Dre?

Aug 25, 2021

How reuse of ice cream tubs became a branding opportunity for Pepsi

A scene from a Pepsi ad—about finding frozen squid when you're hoping for ice cream—struck a chord with Filipinos. So the cola giant capitalised on it with a fun label generator.