pepsi

Feb 18, 2022

How Coinbase stole Pepsi's thunder as the most-talked about brand during the Super Bowl

Even though Coinbase’s website wasn’t ready for its own success.

Jan 23, 2022

Go big or go home: Pepsi summons hip-hop royalty for Super Bowl showdown

Has Pepsi already won the Super Bowl with this three-minute half-time trailer, starring musical titans Eminem, Kendrick Lamar, Mary J Blige, Snoop Dogg and Dr Dre?

Aug 25, 2021

How reuse of ice cream tubs became a branding opportunity for Pepsi

A scene from a Pepsi ad—about finding frozen squid when you're hoping for ice cream—struck a chord with Filipinos. So the cola giant capitalised on it with a fun label generator.

May 19, 2021

How Pepsi's latest campaign triumphed with Chinese social media

It's peachy tune with Li Xian has taken off on Weibo

Jan 7, 2021

Pepsi expands K-pop investment, appoints Blackpink as APAC brand ambassador

The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign.

Nov 23, 2020

Mondelez, PepsiCo, Mars lead brands' ire against UK push to regulate junk food ads

Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."