Narvaez spent more than two decades at Pepsi.
The new tagline is accompanied by a national US campaign, including five TV spots.
Campaign by Happiness Saigon encourages young people in Vietnam to raise their voice with their trash.
Cinematic extravaganza jarringly brought back to Earth by beverage intervention.
'Live for now' gives way to 'For the love of it'.
Could the acquisition help PepsiCo fend off unbranded competition and add some much-needed fizz to its flat margins?
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