Emily Tan
Jul 30, 2012

CEOs need social media, but many fear it: IBM

GLOBAL – The world’s CEOs believe that in the next five years social media will push past websites, call centres and channel partners to become the No. 2 way to engage customers (after face-to-face communications), according to IBM’s latest Global CEO study.

CEOs range from sceptical to terrified on social media

This opinion varied widely across industries with over 70 per cent of CEOs in education, telecommunications and retail expecting social media to be a key channel for customer engagement but only 34 per cent of CEOs in industrial products thinking likewise.

“We’re approaching the stage when almost everyone will have to figure out how to use it to conduct business successfully,” a US CEO from the financial markets told IBM.

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