ASIA-PACIFIC - Samsung led the region as a device manufacturer last year, except in Indonesia, where BlackBerry held its top position, according to mobile advertising network Millennial Media.
ASIA-PACIFIC - 2012 was the most active year for new business in the decade that pitch consultant R3 has been tracking media and creative pitches in the region for Campaign Asia-Pacific's New Business Performance League, according to a new report.
As Campaign Asia-Pacific signs off until 2013, we present our most-viewed content of 2012.
Campaign Asia-Pacific presents a rundown of the biggest events of the year: pitches and the people responsible for winning them, the best (and worst) creative work, PR disasters by companies that should know better, media launches and controversies. Explore the links in the captions if you need a refresher course on the events. We'll be adding items to this gallery gradually throughout the month of December, so please check back often.
GLOBAL – Global advertising spend is expected to increase by 4.3 per cent in 2012 and by 4 per cent in 2013 according to marketing intelligence service Warc’s latest International Ad Forecast, which is based on 12 major markets.
Photos from day three of the 2012 CASBAA convention in Hong Kong, 31 October 2012.
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