Emily Tan
Feb 26, 2013

Apple and Samsung lead in Asia, except in Indonesia: Millennial Media

ASIA-PACIFIC - Samsung led the region as a device manufacturer last year, except in Indonesia, where BlackBerry held its top position, according to mobile advertising network Millennial Media.

The Mobile Mix report is based on campaign and platform data from Millennial Media, and in Asia-Pacific it includes Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, India, China, Hong Kong, Taiwan, Japan and South Korea.

Overall in the region, Samsung drew an impression share of 32 per cent in 2012, up from 22 per cent in 2011, across all devices. But the iPhone was still the most popular mobile phone, accounting for 14 per cent...

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