The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.
The agency will work with the condom manufacturer to drive social conversation and consumer engagement in the sex-shy market.
CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.
Lazada, OCBC NISP Bank, Mirinda, Bayer, Havas, Creative Juice and RED2 Digital get recognised at competition aiming to showcase the creativity driving business solutions on TikTok.
In Asia Pacific, R/GA APAC will work across the Australia, Japan and Taiwan markets, led out of the Sydney office.
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