social

Jan 25, 2022

Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast

The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.

Dec 17, 2021

WPP takes stake in Chinese social marketing startup StarEngine

The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.

Sep 29, 2021

Mullenlowe Mishra consummates pact with condom-maker Karex in Vietnam

The agency will work with the condom manufacturer to drive social conversation and consumer engagement in the sex-shy market.

Jul 6, 2021

APAC can do better on ESG

CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.

Jan 14, 2021

R/GA wins global social AOR remit for Uber

In Asia Pacific, R/GA APAC will work across the Australia, Japan and Taiwan markets, led out of the Sydney office.