social

Jan 14, 2021

R/GA wins global social AOR remit for Uber

In Asia Pacific, R/GA APAC will work across the Australia, Japan and Taiwan markets, led out of the Sydney office.

Sep 3, 2020

Pernod Ricard shifts brand experience spend from events to social

Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.

Jul 29, 2020

Decoding professional user-generated content on Douyin

One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.

Jun 1, 2020

Post-COVID, China's smart social movement accelerates

We're seeing the rise of a new smart consumer, smart economy and a smart community in China.

May 28, 2020

Ads come to Instagram's IGTV format

And creators will share in the revenue. An initial trial includes 200 English-speaking creators.

May 14, 2020

Confined consumers boost Tencent earnings as gaming, social media units profit

But the technology giant's media advertising revenue was hit by sweeping reductions in adspend, as multinational clients look to weather the COVID-19 pandemic.