social
Mullenlowe Mishra consummates pact with condom-maker Karex in Vietnam
The agency will work with the condom manufacturer to drive social conversation and consumer engagement in the sex-shy market.
APAC can do better on ESG
CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.
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Winners announced for first-ever TikTok Trendsetter competition
Lazada, OCBC NISP Bank, Mirinda, Bayer, Havas, Creative Juice and RED2 Digital get recognised at competition aiming to showcase the creativity driving business solutions on TikTok.
R/GA wins global social AOR remit for Uber
In Asia Pacific, R/GA APAC will work across the Australia, Japan and Taiwan markets, led out of the Sydney office.
Pernod Ricard shifts brand experience spend from events to social
Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.
Decoding professional user-generated content on Douyin
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
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