social
How to leverage social media influencers
An influencer brings an automatic social following and a dedicated network of fans to an event.
What really happens when a brand turns a random person into a social-media celebrity
Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).
SEA e-retailers spoken about, not to, on social media
Vast majority of people taking part in social-media conversations about e-retailers in three leading Southeast Asian markets do not interact with the brands themselves, according to Digimind’s latest report.
Does Chinese social media matter outside China?
The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.
JWT, We Are Social, Mindshare top Singapore agencies on social media
A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.
IPG Mediabrands revamps Rally Worldwide in Hong Kong
Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.
Campaign Jobs
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
1 Sorrell quits as WPP chief executive
2 JWT names Bangkok CEO
5 What Sorrell wanted for WPP
6 Discovery: The golden era of marketing
7 Cheuk Chiang departs OMG
