The agency will work with the condom manufacturer to drive social conversation and consumer engagement in the sex-shy market.
CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.
Lazada, OCBC NISP Bank, Mirinda, Bayer, Havas, Creative Juice and RED2 Digital get recognised at competition aiming to showcase the creativity driving business solutions on TikTok.
In Asia Pacific, R/GA APAC will work across the Australia, Japan and Taiwan markets, led out of the Sydney office.
Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
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