An influencer brings an automatic social following and a dedicated network of fans to an event.
Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).
Vast majority of people taking part in social-media conversations about e-retailers in three leading Southeast Asian markets do not interact with the brands themselves, according to Digimind’s latest report.
The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.
A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.
Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.
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