social
R/GA wins global social AOR remit for Uber
In Asia Pacific, R/GA APAC will work across the Australia, Japan and Taiwan markets, led out of the Sydney office.
Pernod Ricard shifts brand experience spend from events to social
Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.
Decoding professional user-generated content on Douyin
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
Post-COVID, China's smart social movement accelerates
We're seeing the rise of a new smart consumer, smart economy and a smart community in China.
Ads come to Instagram's IGTV format
And creators will share in the revenue. An initial trial includes 200 English-speaking creators.
Confined consumers boost Tencent earnings as gaming, social media units profit
But the technology giant's media advertising revenue was hit by sweeping reductions in adspend, as multinational clients look to weather the COVID-19 pandemic.
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