In Asia Pacific, R/GA APAC will work across the Australia, Japan and Taiwan markets, led out of the Sydney office.
Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
We're seeing the rise of a new smart consumer, smart economy and a smart community in China.
And creators will share in the revenue. An initial trial includes 200 English-speaking creators.
But the technology giant's media advertising revenue was hit by sweeping reductions in adspend, as multinational clients look to weather the COVID-19 pandemic.
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