social

Sep 29, 2021

Mullenlowe Mishra consummates pact with condom-maker Karex in Vietnam

The agency will work with the condom manufacturer to drive social conversation and consumer engagement in the sex-shy market.

Jul 6, 2021

APAC can do better on ESG

CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.

Jan 14, 2021

R/GA wins global social AOR remit for Uber

In Asia Pacific, R/GA APAC will work across the Australia, Japan and Taiwan markets, led out of the Sydney office.

Sep 3, 2020

Pernod Ricard shifts brand experience spend from events to social

Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.

Jul 29, 2020

Decoding professional user-generated content on Douyin

One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.