Join Campaign Asia-Pacific and Football Inc—Haymarket Media’s football content agency—for a breakfast briefing presenting exclusive research into football fans.
The event takes place on Friday 11 August at the Park Royal on Pickering hotel in Singapore.
Football Inc once again partnered with YouGov to analyse insights from more than 8,500 football fans across nine markets, including Australia, China, Hong Kong, Indonesia, Malaysia, Singapore and Thailand in the APAC region.
Football Inc sits alongside the world’s No. 1 football magazine brand, FourFourTwo.
Alongside an exploration of which clubs Asian fans follow, the leagues they watch, the tournaments they’re interested in – including the forthcoming 2018 FIFA World Cup in Russia, the hours they devote to watching football and how they watch, the research also addresses their social-media habits around football.
In addition, fans’ feelings toward more than 30 brands involved with football were polled to gauge the effectiveness of sponsorship deals.
Following an executive summary and presentation of the exclusive research, Faaez Samadi, marketing editor at Campaign Asia-Pacific, will host a Q&A session reflecting on the findings.
Speaking will be expert panellists Andy Jackson, global brand director of Football Inc/FourFourTwo, Stephen Tracy, YouGov head of Singapore, Ivan Codina, managing director Japan & South Korea, La Liga, and Jamie McKinlay, vice president of global brand management at Electronic Arts.
Jackson said this year’s Fan Index launch could not be better timed as we approach the start of the new European football seasons with a FIFA World Cup to follow in Russia next June.
“This is a period when brands already involved in football look to ramp up their investment to activate their sponsorships and brands not usually involved in football look to piggy-back on the huge and ever-growing appeal of the FIFA World Cup,” he said.
“The research will deliver deep and independent insight to brands and their agencies as they plan for the next 12 months.”