Staff Reporters
Apr 14, 2016

Exclusive football-fan research to debut at Campaign, Football Inc event

Campaign Asia-Pacific is uniting with Football Inc—Haymarket Media’s football content agency—for a breakfast briefing in Singapore to reveal the findings of its first piece of proprietary research: the 2016 Fan Index.

Exclusive football-fan research to debut at Campaign, Football Inc event

The event takes place on Tuesday April 26 at the Parkroyal on Pickering and will include a panel Q&A session hosted by Gary Scattergood, Campaign Asia-Pacific's head of content.

The research, conducted by leading consumer-insights company YouGov, polled over 8,500 football fans in nine markets worldwide including China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand and Australia in the APAC region.

The result is a comprehensive dive into the allegiances, consumption habits and opinions of football fans across the region. It will be essential knowledge for brands and agencies that have a stake in the football space or are looking to target fans over this year’s busy football calendar, which includes Copa America, Euro 2016 and the Olympic games in the next four months.

Alongside an exploration of which clubs Asian fans follow, the leagues they watch, the tournaments they’re interested in, the hours they devote to watching football and how they watch, the research also addresses their social-media habits around football. In addition, fans’ feelings toward more than 30 brands involved with football were polled to gauge the effectiveness of sponsorship deals.

Football Inc sits alongside the world’s No. 1 football magazine brand, FourFourTwo.

Andy Jackson, global brand director of FourFourTwo, said: “This is one of the most comprehensive and independent pieces of research into the allegiances, preferences, content-consumption habits and feelings toward brands of football fans in the APAC region. As more clubs, leagues and brands from all over the world attempt to win the hearts and minds of Asian football fans, insights like this can be gold dust.”

For more details and to book your place at the event click here.


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