2016 Fan Index

It presents detailed insights from over 8,500 football fans in nine markets worldwide including Australia, China, Hong Kong, Indonesia, Malaysia, Singapore and Thailand in the APAC region.

The results are a comprehensive dive into the allegiances, consumption habits and opinions of football fans across the region including:

•  The clubs they follow
•  The leagues they watch
•  The tournaments they’re interested in
•  The hours they devote to football
•  The devices on which they  consume football content,
•  What they share on social media, why and how often
•  Their views on over 30 brands associated with football via sponsorship