yougov

Apr 27, 2020

Eyeota and YouGov expand data partnership into APAC

YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.

Mar 5, 2020

The brands making the best impressions on women in Asia-Pacific

WhatsApp, YouTube and Google all score highly in YouGov's BrandIndex 2020 Women's rankings, alongside strong local brands.

Mar 4, 2020

More than a third of Singaporeans have no trust in influencers

Exclusive YouGov research shows impact of virtual influencers is even less, as 60% say they have no influence at all.

Feb 13, 2020

Coronavirus response benefits Watsons: YouGov

Watsons has seen a rise in YouGov's customer sentiment, recommendations and brand buzz metrics in Hong Kong since it began responding to the outbreak last month.

Jun 26, 2019

PRWeek and PRCA launch landmark Asia-Pacific study

The PRCA and PRWeek UK are launching the first PR and Communications Census for the Asia-Pacific region, in conjunction with research partner YouGov.

Apr 25, 2019

APAC workers admire tech and airline brands the most

Google dominates in a global YouGov study into employer branding, but the likes of Garuda, Alipay and Hyatt also fared well in Asia-Pacific markets.