yougov
Trust in ads on different media is all over the map in APAC
EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average.
Indian consumers think politics and marketing should mix, Chinese do not
EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.
Eyeota and YouGov expand data partnership into APAC
YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.
The brands making the best impressions on women in Asia-Pacific
WhatsApp, YouTube and Google all score highly in YouGov's BrandIndex 2020 Women's rankings, alongside strong local brands.
More than a third of Singaporeans have no trust in influencers
Exclusive YouGov research shows impact of virtual influencers is even less, as 60% say they have no influence at all.
Coronavirus response benefits Watsons: YouGov
Watsons has seen a rise in YouGov's customer sentiment, recommendations and brand buzz metrics in Hong Kong since it began responding to the outbreak last month.
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