yougov
.png&h=268&w=401&q=100&v=20170226&c=1)
March APAC advertiser of the month: Pocari Sweat
Pocari Sweat's messaging during Ramadan with the #IonTahanBocor campaign in Indonesia not only engaged consumers but also primed the brand for an advertising awareness boost.
‘Golden era’ of subscription streaming growth may be over, says YouGov
Market researcher in UK finds growing proportion of consumers thinking of cancelling.
Tinder tops the charts, Coffee Meets Bagel dominates Singapore’s serious dating scene: YouGov
From casual flings to lifelong love and everything in between, not all dating platforms are created equal in terms of popularity, usage, culture and quality of relationships. Here's a deep dive into Singapore's dating app spectrum.
January APAC advertiser of the month: Pocky
Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.
December APAC advertiser of the month: MTR Corporation
MTR's partnership with Foodpanda, ten F&B services, and WWF towards a green future for Hong Kong registers ad awareness spike.
November APAC advertiser of the month: Lay's
YouGov crunches the numbers to find how Lay’s Stax up on ad success with an innovative campaign and a Lazada partnership.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)