November 2022 APAC advertiser of the month: Tepthai
Data from YouGov’s BrandIndex shows that awareness of Tepthai’s advertisements in Thailand rose by over nine percentage points in September.
October 2022 APAC advertiser of the month: Downy
Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.
September 2022 APAC advertiser of the month: Apple
Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September in Hong Kong & Singapore.
YouGov compiles 'world's largest globally consistent' dataset
Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
Trust in ads on different media is all over the map in APAC
EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average.
Indian consumers think politics and marketing should mix, Chinese do not
EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.
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