yougov

3 days ago

Tinder tops the charts, Coffee Meets Bagel dominates Singapore’s serious dating scene: YouGov

From casual flings to lifelong love and everything in between, not all dating platforms are created equal in terms of popularity, usage, culture and quality of relationships. Here's a deep dive into Singapore's dating app spectrum.

Feb 16, 2024

January APAC advertiser of the month: Pocky

Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.

Jan 19, 2024

December APAC advertiser of the month: MTR Corporation

MTR's partnership with Foodpanda, ten F&B services, and WWF towards a green future for Hong Kong registers ad awareness spike.

Dec 18, 2023

November APAC advertiser of the month: Lay's

YouGov crunches the numbers to find how Lay’s Stax up on ad success with an innovative campaign and a Lazada partnership.

Nov 30, 2023

Study: Over 50% of Singaporean Gen Zs source holiday shopping ideas on socials and online

TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.

Nov 14, 2023

October 2023 APAC advertiser of the month: HP Indonesia

Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October.