yougov

Feb 4, 2021

Trust in ads on different media is all over the map in APAC

EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average.

Jan 29, 2021

Indian consumers think politics and marketing should mix, Chinese do not

EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.

Apr 27, 2020

Eyeota and YouGov expand data partnership into APAC

YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.

Mar 5, 2020

The brands making the best impressions on women in Asia-Pacific

WhatsApp, YouTube and Google all score highly in YouGov's BrandIndex 2020 Women's rankings, alongside strong local brands.

Mar 4, 2020

More than a third of Singaporeans have no trust in influencers

Exclusive YouGov research shows impact of virtual influencers is even less, as 60% say they have no influence at all.

Feb 13, 2020

Coronavirus response benefits Watsons: YouGov

Watsons has seen a rise in YouGov's customer sentiment, recommendations and brand buzz metrics in Hong Kong since it began responding to the outbreak last month.