August 11 event to highlight research on 8,500 APAC football fans.
The 30th annual HK4A's Kam Fan Awards Presentation Gala, which took place Friday, included a Grand Prix and two Kam Fans for the Film & Promo/Activation categories, as well as nine golds, 18 silvers and 47 bronzes. This year’s Kam Fan Jury was led by Akira Kagami (executive advisor of Drill Inc Japan) with a panel consisting of Endy Fung (story barista of Storybusi Shanghai), Graham Kelly (former regional ECD of Isobar Asia Pacific), Allen Lee (group creative director of United Advertising Taiwan), Ted Lim (regional chief creative officer of Dentsu Aegis Network South-East Asia) and Stefan Schmidt (founder and creative director of dieckertschmidt Berlin).
Kinder Joy’s 'Mobile Goodness' campaign by Leo Burnett Hong Kong won both the Grand and Outdoor Kam Fan trophies this year, with the jury agreeing the idea behind the campaign exceeded all other entries in relevance. Organised by the HK4As (Association of Accredited Advertising Agencies of Hong Kong), the presentation gala held on Saturday evening had Carrie Lam Cheng Yuet-ngor, the chief secretary for administration of Hong Kong SAR Government, as the guest of honour.
GLOBAL - News Corporation is merging its digital ad platform Fox Audience Network with social media site MySpace, in a move it says will see more relevant ads delivered to MySpace members.
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