Brands have to learn the consumer is in the driving seat if they want to build an authentic relationship, according to a panel discussion at Wednesday's Top 1000 Brands Breakfast Briefing in Singapore.
August 11 event to highlight research on 8,500 APAC football fans.
The tools to win over cynical consumers are only as good as the manner in which they are used, while drilling down on what people want remains the bedrock of top-level branding.
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