Faaez Samadi
Aug 19, 2016

Combat cynicism with data and learning: Top 1000 Singapore briefing

The tools to win over cynical consumers are only as good as the manner in which they are used, while drilling down on what people want remains the bedrock of top-level branding.

Olivier Bockenmeyer

Learning from consumer feedback and using data to get the right message to the right consumers are two of the most effective ways for brands to counter the leap in consumer cynicism, delegates heard at yesterday's Top 1000 Brands Breakfast Briefing in Singapore.

Presented as a complement to Campaign's Asia's Top 1000 Brands research, the Top 1000 Breakfast Briefings, in Shanghai on 11 August and Singapore yesterday, brought together senior marketing executives...

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