Emily Tan
Oct 18, 2012

Atlantic’s new magazine Quartz is designed to live online

HONG KONG – Atlantic Media has launched its tablet-led global business publication Quartz in Asia-Pacific as part of the third leg of its global rollout.

Quartz viewed on a tablet

The free digital publication was first launched in the US in September with launch sponsors Boeing, Cadillac, Chevron and Credit Suisse. The four brands will each own a 25 per cent share of Quartz's advertising inventory for the first three months, after which it will being accepting advertising from other clients.

Targeted at global business professionals, Justin Smith, president of Atlantic Media Company, described its audience as “persons in senior management of a...

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