Appier sees more pronounced cross-screen usage in Japan
Use of more than four screens is increasingly commonplace in Japan, according to Appier's report.
Aussie kids consume more media and have deeper pockets: Cartoon Network study
Media consumption by Australian kids has increased, along with their pocket money.
Japan is not as mobile-centric as we think: Appier
TOKYO - A study into screen usage in Japan by Appier finds mobile is still not everything in a country credited with leading Asia’s mobile charge.
Lenovo hosts digital street art exhibition to promote new tablet
SINGAPORE - Lenovo is tapping into Singapore’s art scene for a one-off street art exhibition to promote its new tablet.
Meshing and stacking: APAC consumers lead world in multiscreening
ASIA-PACIFIC - When it comes to watching TV and using mobile devices simultaneously, people in Thailand 'mesh' (consume related content) at well above the global average, while users in Australia tend to 'stack' (use their phone or tablet for something not related to what's on TV), according to the 2014 AdReaction Report from Millward Brown.
Tech indicators align with Campaign's Marketers' Outlook
HONG KONG - According to the Campaign/Ipsos Marketers Outlook Survey, mobile stands out as the venue brands and agencies believe will be the most effective method for reaching consumers over the next three years. Other industry research and factory shipments agree.
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