'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

More than skin deep: Sammi Cheng shows exercise doesn’t compromise her makeup.

Hong Kong singer Sammi Cheng appears in a recent Adidas poster campaign, featuring a close-up portrait of the singer’s flawless complexion. Not a single drop of perspiration is visible. As an advert for a skincare brand, this image would be as good as it gets. But this is Adidas so Cheng is also shown in another shot, holding a plank position. The campaign seems to suggest it is possible to look perfectly put together during a workout, filter...

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