SECTOR STUDY: Cramped, sweaty gyms may become less palatable as fitness becomes more closely attuned to daily lifestyle choices for more Indian consumers, says FCB Ulka's national planning director.
Japan’s Rizap Group has seen impressive growth through helping people lose weight. Now it wants to be seen as an all-round self-improvement partner for ambitious people at home and in Asia.
The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.
Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.
Agency picks up new well-being clients to add to growing roster.
SHANGHAI - French fitness brand Domyos has merged western hip-hop dance with the tai-chi form of martial arts to create a 'Taichiphop' campaign for the summer.
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