fitness

Aug 27, 2020

Listen: Steggles Turkey has lean protein and high-tempo music on the menu

A new campaign from M&C Saatchi Australia, Hyland and Spotify pushes slothful Aussies to get back in shape.

May 13, 2020

COVID and the changing face of fitness

SECTOR STUDY: Cramped, sweaty gyms may become less palatable as fitness becomes more closely attuned to daily lifestyle choices for more Indian consumers, says FCB Ulka's national planning director.

Jan 25, 2018

Rizap looks to spread self-improvement credo in Japan and beyond

Japan’s Rizap Group has seen impressive growth through helping people lose weight. Now it wants to be seen as an all-round self-improvement partner for ambitious people at home and in Asia.

Apr 19, 2017

'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

Apr 6, 2017

Japanese women adopt ‘intense devil’ fitness training

Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.

Dec 14, 2016

W Asia clinches two new fitness clients

Agency picks up new well-being clients to add to growing roster.