The move invites comparisons to Gwyneth Paltrow venture Goop.
In China, where sleep disorders are a cause for national concern, brands and influencers are taking the matter seriously.
In the process, the film conceptualised by McCann Worldgroup India inevitably introduces plenty of confusion and mixed messaging.
'Find some Headspace' encourages individuals to find a place of mental comfort following the highs and lows of the previous year.
A tech innovation for patients with cystic fibrosis took home the Grand Prix in Pharma, while two Grand Prix were awarded in health & wellness.
How do you send troubled Aussies off to dreamland? With profane lullabies and sleep tonics, of course.
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