cosmetics

May 13, 2022

L'Oreal and Neiwai team up to encourage comfort in one's skin

The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.

May 5, 2022

What Chinese beauty brands need when going global: smart data tools and desirability

SHANGHAI ZHAN PODCAST: Lisa Shiqi Yu, CEO of brand incubator, Genlab and Elijah Whaley, VP of Marketing at Gainfluence, see Chinese beauty brands needing to combine sophisticated data tools with brand purpose if they want to expand outside of China.

Oct 14, 2021

The top 10 skincare and cosmetics brands in Asia-Pacific

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

Sep 29, 2021

Why SK-II’s storytelling still resonates with Chinese consumers

In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China

Apr 6, 2021

Is K-beauty’s reign coming to a close?

Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.

Mar 17, 2021

Publicis Groupe to upgrade China's Pechoin brand

The Groupe will define the 90-year old company's brand strategy, plan a series of brand communication solutions as well as provide consumer-related research and insights.