cosmetics

Dec 17, 2020

Confined consumers make beauty brands rethink their marketing plans

With consumers stuck at home most of the year—or wandering out warily masked—cosmetics labels have seen their product assortments upended and have faced fresh challenges reaching buyers.

Dec 24, 2019

Beauty marketing trends in 2020 that will boost your KOL game

These are six beauty marketing trends brands should be following and responding to as 2020 gets underway, says influencer agency Parklu.

Oct 30, 2019

Male beauty products see eye-popping growth in China

TOP OF THE CHARTS: Purchases of male lipstick and eyebrow pencils rose 278% and 214% in a year, respectively, according to a report from Air Paris.

Feb 21, 2019

MAC Cosmetics launches first interactive experience centre in Shanghai

The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.

Feb 12, 2019

Tencent game tie-in sends lipstick sales soaring

Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.

Oct 19, 2018

Shiseido addresses themes of courage and self-discovery in bold new film

Halloween-oriented work by Show Yanagisawa presents an unconventional love story.