Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.
The Groupe will define the 90-year old company's brand strategy, plan a series of brand communication solutions as well as provide consumer-related research and insights.
With consumers stuck at home most of the year—or wandering out warily masked—cosmetics labels have seen their product assortments upended and have faced fresh challenges reaching buyers.
These are six beauty marketing trends brands should be following and responding to as 2020 gets underway, says influencer agency Parklu.
TOP OF THE CHARTS: Purchases of male lipstick and eyebrow pencils rose 278% and 214% in a year, respectively, according to a report from Air Paris.
The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.
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