With consumers stuck at home most of the year—or wandering out warily masked—cosmetics labels have seen their product assortments upended and have faced fresh challenges reaching buyers.
These are six beauty marketing trends brands should be following and responding to as 2020 gets underway, says influencer agency Parklu.
TOP OF THE CHARTS: Purchases of male lipstick and eyebrow pencils rose 278% and 214% in a year, respectively, according to a report from Air Paris.
The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.
Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.
Halloween-oriented work by Show Yanagisawa presents an unconventional love story.
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