Emily Tan Matthew Miller
Mar 26, 2018

Adspend forecast for China improves significantly: Zenith

TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.

Thanks to surprisingly strong growth in early 2018, Zenith now expects China's adspend to grow 8% this year, up from its initial forecast of 6% in December. 

In December Zenith forecast that global adspend would rise by 4.1% in 2018. But the March 2018 edition of Zenith’s Advertising Expenditure Forecasts has upgraded that forecast to 4.6% for this year. The company cited improved economic growth in China and Argentina as reasons for...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Move and win roundup: Week of June 24, 2019
Premium
7 hours ago

Move and win roundup: Week of June 24, 2019

PHD Indonesia and more, in our weekly collection of people moves and account news.