Matthew Miller Emily Tan
Mar 26, 2018

Adspend forecast for China improves significantly: Zenith

TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.

Thanks to surprisingly strong growth in early 2018, Zenith now expects China's adspend to grow 8% this year, up from its initial forecast of 6% in December. 

In December Zenith forecast that global adspend would rise by 4.1% in 2018. But the March 2018 edition of Zenith’s Advertising Expenditure Forecasts has upgraded that forecast to 4.6% for this year. The company cited improved economic growth in China and Argentina as reasons for...

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