WARC upgrades TikTok adspend forecast by $2 billion
Video platform to defy recession with all brand categories set to increase investment this year.
Just 4.7% of adspend put behind ads with women in professional settings
New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.
Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?
TikTok has lowered its advertising rates to attract more ad spend and gain a larger share of the digital ads market as online spending slows down. Will that help it overtake Google and Meta as the platform of choice for advertisers?
Will the fortunes of adland decouple from economic downturn?
Advertising leaders from the UK wade into debate about adspend and recessionary headwinds.
Warc: adspend to slow significantly in 2023
Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations.
UK adspend rises by nearly 30% in Q1 2022
Inflationary pressures are expected to affect growth in 2023.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins