adspend

Feb 1, 2021

Admango sees early signs of adspend recovery in Hong Kong

The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.

Feb 1, 2021

Netflix slashes annual global adspend by 23% despite record year

Revenue soared by 24% in 2020 as platform cut ad expense.

Jan 28, 2021

Dentsu forecasts revival in adspend in 2021, digital to account for 50% for first time

India, the UK and and France expected to see fastest growth, and the OOH market will revive.

Jan 8, 2021

Advertisers pause media spend in wake of Capitol Hill riots

Brand safety concerns abound as the US reels from Wednesday’s chaos.

Dec 7, 2020

Digital gains will not offset ad downturn in 2020: Magna

Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm.

Nov 30, 2020

Covid erased $63 billion in global adspend, and 2021 will only give back 59% of that

The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.