adspend
Admango sees early signs of adspend recovery in Hong Kong
The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
Netflix slashes annual global adspend by 23% despite record year
Revenue soared by 24% in 2020 as platform cut ad expense.
Dentsu forecasts revival in adspend in 2021, digital to account for 50% for first time
India, the UK and and France expected to see fastest growth, and the OOH market will revive.
Advertisers pause media spend in wake of Capitol Hill riots
Brand safety concerns abound as the US reels from Wednesday’s chaos.
Digital gains will not offset ad downturn in 2020: Magna
Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm.
Covid erased $63 billion in global adspend, and 2021 will only give back 59% of that
The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
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