adspend

May 19, 2020

Not a g'day, mate: Australian digital adspend growth singed by wildfires, pandemic

For Q1, growth was just 3.8% as a traditional early year slump was accentuated by back-to-back disasters, according to IAB figures.

May 13, 2020

Half of multinationals holding back adspend for six months: WFA study

Number of brands deferring spend has risen by eight percentage points month on month.

Apr 23, 2020

Hong Kong adspend plummets 28% in Q1 as COVID-19 cripples consumer sentiment

Mobile now accounts for over a fifth of overall share as marketers target a largely home-bound audience.

Apr 21, 2020

P&G promises not to 'pull back' on marketing as coronavirus boosts sales

FMCG giant saw increase in organic sales in first quarter.

Apr 9, 2020

Is adspend recovery in Asia sign of good news to come in the West?

East Asia is seeing resurgence in adspend on social media as region recovers from pandemic.

Apr 6, 2020

Early adspend impact of COVID-19 in Hong Kong much sharper than SARS

TOP OF THE CHARTS: Adspend fell 30% in February as pandemic hammered sentiment, but newer categories could soften blow, says Admango.