adspend

4 days ago

Meta enjoys record adspend while TikTok faces 39% engagement decline

Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.

Dec 6, 2023

Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu

As a proportion of GDP, Japan's adspend leads the world.

Mar 19, 2023

WARC upgrades TikTok adspend forecast by $2 billion

Video platform to defy recession with all brand categories set to increase investment this year.

Mar 9, 2023

Just 4.7% of adspend put behind ads with women in professional settings

New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.

Jan 17, 2023

Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

TikTok has lowered its advertising rates to attract more ad spend and gain a larger share of the digital ads market as online spending slows down. Will that help it overtake Google and Meta as the platform of choice for advertisers?

Jan 12, 2023

Will the fortunes of adland decouple from economic downturn?

Advertising leaders from the UK wade into debate about adspend and recessionary headwinds.