adspend

Apr 4, 2022

China, India to lead global marketing-spend growth through 2025

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.

Mar 29, 2022

Hong Kong adspend dove with skyrocketing Omicron cases

Widespread declines hit all media in February 2022, with major advertisers such as HSBC leading the cuts, according to a report from Admango.

Mar 23, 2022

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.

Jan 27, 2022

FMCG contributes to more than half of November’s adspend

FMCG, tech and government sectors saw significant year-on-year growth.

Jan 20, 2022

The men in Mirror reel in brand deals

While reporting 29% adspend growth in Hong Kong for the full year 2021, media reporting company Admango has also documented the stunning number of brands using local boyband Mirror to push their products.

Dec 6, 2021

Global advertising records 'highest growth rate ever' in 2021: Magna

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.