adspend
CTV outpaces AI on marketers’ list of consumer trends to watch
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
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Meta enjoys record adspend while TikTok faces 39% engagement decline
Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.
Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
As a proportion of GDP, Japan's adspend leads the world.
WARC upgrades TikTok adspend forecast by $2 billion
Video platform to defy recession with all brand categories set to increase investment this year.
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Just 4.7% of adspend put behind ads with women in professional settings
New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.
Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?
TikTok has lowered its advertising rates to attract more ad spend and gain a larger share of the digital ads market as online spending slows down. Will that help it overtake Google and Meta as the platform of choice for advertisers?
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