Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.
As a proportion of GDP, Japan's adspend leads the world.
Video platform to defy recession with all brand categories set to increase investment this year.
New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.
TikTok has lowered its advertising rates to attract more ad spend and gain a larger share of the digital ads market as online spending slows down. Will that help it overtake Google and Meta as the platform of choice for advertisers?
Advertising leaders from the UK wade into debate about adspend and recessionary headwinds.
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