adspend
Not a g'day, mate: Australian digital adspend growth singed by wildfires, pandemic
For Q1, growth was just 3.8% as a traditional early year slump was accentuated by back-to-back disasters, according to IAB figures.
Half of multinationals holding back adspend for six months: WFA study
Number of brands deferring spend has risen by eight percentage points month on month.
Hong Kong adspend plummets 28% in Q1 as COVID-19 cripples consumer sentiment
Mobile now accounts for over a fifth of overall share as marketers target a largely home-bound audience.
P&G promises not to 'pull back' on marketing as coronavirus boosts sales
FMCG giant saw increase in organic sales in first quarter.
Is adspend recovery in Asia sign of good news to come in the West?
East Asia is seeing resurgence in adspend on social media as region recovers from pandemic.
Early adspend impact of COVID-19 in Hong Kong much sharper than SARS
TOP OF THE CHARTS: Adspend fell 30% in February as pandemic hammered sentiment, but newer categories could soften blow, says Admango.
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