The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
Revenue soared by 24% in 2020 as platform cut ad expense.
India, the UK and and France expected to see fastest growth, and the OOH market will revive.
Brand safety concerns abound as the US reels from Wednesday’s chaos.
Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm.
The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
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