adspend
Warc: adspend to slow significantly in 2023
Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations.
UK adspend rises by nearly 30% in Q1 2022
Inflationary pressures are expected to affect growth in 2023.
China, India to lead global marketing-spend growth through 2025
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.
Hong Kong adspend dove with skyrocketing Omicron cases
Widespread declines hit all media in February 2022, with major advertisers such as HSBC leading the cuts, according to a report from Admango.
25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.
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FMCG contributes to more than half of November’s adspend
FMCG, tech and government sectors saw significant year-on-year growth.
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