adspend
The bull case for advertising is back on
Advertising forecasters have upgraded their growth predictions for this year.
Key learnings for creatives to devise fresh ideas in a pandemic
Locked out of their offices and dealing with slashed budgets, here's how creatives from Ogilvy and Isobar have kept the creative juices flowing.
Hong Kong adspend bounces back 27% in January and February
TOP OF THE CHARTS: Overall YOY adspend grew 12% in January and 48% in February, according to the latest report from Admango.
Admango sees early signs of adspend recovery in Hong Kong
The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
Netflix slashes annual global adspend by 23% despite record year
Revenue soared by 24% in 2020 as platform cut ad expense.
Dentsu forecasts revival in adspend in 2021, digital to account for 50% for first time
India, the UK and and France expected to see fastest growth, and the OOH market will revive.
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