adspend

2 days ago

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.

Apr 1, 2021

Key learnings for creatives to devise fresh ideas in a pandemic

Locked out of their offices and dealing with slashed budgets, here's how creatives from Ogilvy and Isobar have kept the creative juices flowing.

Mar 23, 2021

Hong Kong adspend bounces back 27% in January and February

TOP OF THE CHARTS: Overall YOY adspend grew 12% in January and 48% in February, according to the latest report from Admango.

Feb 1, 2021

Admango sees early signs of adspend recovery in Hong Kong

The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.

Feb 1, 2021

Netflix slashes annual global adspend by 23% despite record year

Revenue soared by 24% in 2020 as platform cut ad expense.

Jan 28, 2021

Dentsu forecasts revival in adspend in 2021, digital to account for 50% for first time

India, the UK and and France expected to see fastest growth, and the OOH market will revive.