Advertising forecasters have upgraded their growth predictions for this year.
Locked out of their offices and dealing with slashed budgets, here's how creatives from Ogilvy and Isobar have kept the creative juices flowing.
TOP OF THE CHARTS: Overall YOY adspend grew 12% in January and 48% in February, according to the latest report from Admango.
The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
Revenue soared by 24% in 2020 as platform cut ad expense.
India, the UK and and France expected to see fastest growth, and the OOH market will revive.
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