For Q1, growth was just 3.8% as a traditional early year slump was accentuated by back-to-back disasters, according to IAB figures.
Number of brands deferring spend has risen by eight percentage points month on month.
Mobile now accounts for over a fifth of overall share as marketers target a largely home-bound audience.
FMCG giant saw increase in organic sales in first quarter.
East Asia is seeing resurgence in adspend on social media as region recovers from pandemic.
TOP OF THE CHARTS: Adspend fell 30% in February as pandemic hammered sentiment, but newer categories could soften blow, says Admango.
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