Matthew Miller
Sep 11, 2017

A tale of two Asias in Zenith's adspend forecast

TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.

Source September 2017 edition of Zenith’s Advertising Expenditure Forecasts.

Zenith's just released adspend forecast shows 'fast-track Asia'which the company defines as China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnamfar outpacing 'Advanced Asia' Australia, Hong Kong, New Zealand, Singapore, South Korea and Japan over the next three years. 

Bonus chart A few of the fast-track countries account for large amounts of overall growth...

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