Source September 2017 edition of Zenith’s Advertising Expenditure Forecasts.
Zenith's just released adspend forecast shows 'fast-track Asia'which the company defines as China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnamfar outpacing 'Advanced Asia' Australia, Hong Kong, New Zealand, Singapore, South Korea and Japan over the next three years.
Bonus chart A few of the fast-track countries account for large amounts of overall growth...
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