Olivia Parker
Oct 10, 2017

10 of the best APAC mental health campaigns (and 1 dud)

In support of World Mental Health Day, we bring you 10 of our favourite campaigns that have helped raise awareness of issues from depression to anxiety—and one lesson in what not to do.

Depression, anxiety, suicide these are heavy issues to tackle in advertising. But as mental health starts to move slowly out of the shadows in Asia, led in particular by campaigns in Australia and New Zealand, more brandsas well as charities and foundationsare starting to think about how they can show people they care.

Some use humour, others make a direct assault on their audience's heartstrings but these 10 ads below all hit home,...

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