AGENCY REPORT CARD: The agency—which has been known to be synonymous with the Korean electronics giant—lists a string of new innovations, but we struggle to see past the acronyms.
Decent work and a fresh acquisition signal that Cheil is on a healthy track towards recovery coming out of 2020. But there’s one area where the agency falls short.
Korean network launches a complete ecommerce platform, while WPP's creative shop forms a global collective of talent.
ASIA's TOP 1000 BRANDS: While South Koreans continue to highly value convenience, the pandemic has brought focus to deeper concerns, and consumers want brands to be partners in improving things.
The agency continues to pursue M&A deals with digital-oriented companies with its purchase of ColourData.
AGENCY REPORT CARD: See Cheil's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
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