cheil

Mar 11, 2021

Cheil Worldwide: Has an over-reliance on Samsung led to complacency?

AGENCY REPORT CARD: The agency—which has been known to be synonymous with the Korean electronics giant—lists a string of new innovations, but we struggle to see past the acronyms.

Feb 9, 2021

Agency Report Card 2020: Cheil Worldwide

Decent work and a fresh acquisition signal that Cheil is on a healthy track towards recovery coming out of 2020. But there’s one area where the agency falls short.

Nov 10, 2020

Cheil Worldwide, Grey launch contrasting initiatives to tap ecommerce opportunity

Korean network launches a complete ecommerce platform, while WPP's creative shop forms a global collective of talent.

Jul 20, 2020

South Korea wants brands that make life better—on all levels

ASIA's TOP 1000 BRANDS: While South Koreans continue to highly value convenience, the pandemic has brought focus to deeper concerns, and consumers want brands to be partners in improving things.

Jun 2, 2020

Cheil Worldwide acquires Chinese data service provider

The agency continues to pursue M&A deals with digital-oriented companies with its purchase of ColourData.

Apr 14, 2020

Determined to be more than a mere agency, Cheil moves toward proprietary tools

AGENCY REPORT CARD: See Cheil's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.