Cheil's largest investment in Korea, EVR develops metaverse content with proprietary tech, including virtual spaces and digital versions of humans, including top Korean celebrity Kim Soo-Hyun.
The South Korean-based agency held a briefing session Thursday with securities analysts.
The global offering will be led by Ian Millner.
AGENCY REPORT CARD: The agency deftly crafts client-specific innovations that factor into successful campaigns for anchor client Samsung. But it still alarmingly lacks in one area.
With the departure of its longtime APAC CEO in 2021, the bloom seems to be off the Iris network in APAC. But signs of resilience are also apparent. Will the network flower with new growth?
In previous years, Cheil fell short with its unfocussed innovations and an over-reliance on North Asia. But in 2021, smarter decisions lead to healthier numbers.
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