Matthew Miller
May 18, 2016

Diaper brand claims messages on wet nappies prevent postpartum depression

HONG KONG - In an example of a brand reaching way too far in an effort to seem like it's doing good in the world, diaper brand Hello Angel has made the rather ridiculous claim that its product, plus baby urine, can help new mothers avoid postpartum depression.

HONG KONG - In an example of a brand reaching way too far in an effort to seem like it's doing good in the world, diaper brand Hello Angel has made the rather ridiculous claim that its product, plus baby urine, can help new mothers avoid postpartum depression.

Client Hello Angel

Agency Cheil Hong Kong

Market Asia

Name of campaign 'Nappy Notes'

Campaign scope Online video, social media

Details The brand has made some nappies that, when wet, reveal written messages such as Love you, mummy, Mummy, you're the best and Thank you for looking after me.

Campaign Asia Pacific's comments The product...

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