mental health

Apr 19, 2024

Team behind Eugene the world-record egg sell rights for 'seven-figure sum'

Eugene the egg was Instagram’s most-liked photo in 2019.

Mar 26, 2024

Elmo stars in mental health PSA following social media trauma dump

'Hum' is the first of two PSAs featuring Elmo that focus on fostering strong emotional wellbeing within families and breaking the stigma around mental health.

Nov 24, 2023

FWD partners with VMLY&R for a mental health campaign with a twist

The upcoming campaign by FWD Takaful takes on the stigma of mental health conversations in Malaysia, as well as the pitch process faced by agencies.

Nov 9, 2023

Publicis expands 'Working With Cancer’ initiative in Asia with Philippines launch

Over 1,000 Filipino businesses join Publicis in eradicating the stigma of cancer at the workplace.

Nov 3, 2023

RGA taps into AI-generated art to shine a light on mental health disorders in Singapore

The exhibition entitled "Prompting Feelings" features the work of eight unique artists, each portraying their own struggles with mental health from schizophrenia to anxiety disorder, bipolar disorder and more.

Oct 18, 2023

Empowering mental health ads that make you think, feel and act differently

A World Mental Health Day regional campaign roundup from brands across Asia, such as Colgate, HPB, Black Dog Institute and Lululemon.