health

Jan 21, 2022

How women’s health brands communicate on social media: They can’t

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.

Sep 1, 2021

Why Pfizer/BioNTech should throw away the marketing playbook for Comirnaty

Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.

Aug 5, 2021

Gen Z isn’t influenced by brand vaccine campaigns

A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.

Jul 31, 2021

Leadership changes lead to attrition at the top of Ogilvy Health

Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.

Jul 19, 2021

YouTube moves to bolster credible health content

The platform’s new features are designed to prioritize reliable information and combat false assertions.

Jul 2, 2021

Interpublic pairs FCB Health, McCann Health networks to form IPG Health

No agency brands will be eliminated and no layoffs are expected.