health
How women’s health brands communicate on social media: They can’t
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.
Why Pfizer/BioNTech should throw away the marketing playbook for Comirnaty
Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.
Gen Z isn’t influenced by brand vaccine campaigns
A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.
Leadership changes lead to attrition at the top of Ogilvy Health
Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.
YouTube moves to bolster credible health content
The platform’s new features are designed to prioritize reliable information and combat false assertions.
Interpublic pairs FCB Health, McCann Health networks to form IPG Health
No agency brands will be eliminated and no layoffs are expected.
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