Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation ...
The latest poignant film seeks to normalise periods as healthy changes, empowering...
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.
Check out the 269 shortlisted efforts for innovative campaigns, impactful storytelling, and strategic communication across the region.
The “LGBTPHOBIC Agenda” campaign by Havas Montréal documents attacks against the LGBTQ+ community.
McCann Worldgroup’s 27-year partnership with L'Oréal in Thailand expands to include the L'Oréal Paris brand.
Campaign360: Keynote speaker Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.
A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?
OOH campaign by Brandalism precedes Shell’s London AGM this month.
See the full list of winners of the eighth Women Leading Change Awards.
A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
As the furore over Apple "Crush" moves into the rearview mirror with the tech giant apologising for the ad, the founder and creative director of Weirdo says it's time to champion the human.
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.
After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.
Acadia Healthcare joined with Bakery to create the Every Bite a Battle campaign for Timberline Knolls.
A daughter surprises her mother with a winter holiday in this sweet, simple film.
The campaign was created by Ready10 and Leo Burnett UK.
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
Honouring remarkable women who promote diversity, inclusion, and equality.
The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?