Campaign India Team
May 31, 2024

Robinhood and Dot Media collaborate to combat hunger in India

The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.

Robinhood and Dot Media collaborate to combat hunger in India

Dot Media, a marketing company, has partnered with the Robin Hood Army, a volunteer-led organisation dedicated to combating food insecurity, to launch a significant initiative focused on hunger relief and social change across India.

The '100 creators challenge' introduces an initiative in which the Robin Hood Army leverages influencer power to raise awareness. This collaborative effort between Dot Media and RHA aims to make a tangible impact on underprivileged populations by linking influencers and creators with humanitarian actions.

Shubham Singhal, co-founder of Dot Media, expressed enthusiasm about the collaboration: "We are honoured to join the Robin Hood Army in their mission to end hunger. Our alliance seeks to harness digital influence to drive meaningful change in communities throughout India."

Every weekend, Dot Media deploys its creators to Robin Hood Army’s drives across India, where content creators distribute food to the most needy, including rickshaw pullers, construction workers, and children. These creators reinforce the campaign's message by engaging in hands-on activities and strategically using social media to extend their reach, encouraging broader participation.

Robinhood x Dot Media

Aarushi Batra, co-founder of the Robin Hood Army, highlighted the significance of collaborative action in addressing social issues. "Our work with Dot Media showcases the strength of unity in combating hunger. We aim to inspire citizens to serve their communities. Together, I am confident we can significantly improve the lives of those in need," she stated.

This initiative encourages individuals and organisations to unite in their fight against hunger and inequality, aiming to foster a more equitable and compassionate future.

Campaign’s take: Although this initiative is commendable, more organisations need to exert such efforts to occur more frequently, not only around World Hunger Day (May 28). The 2023 Global Hunger Index ranks India 111th out of 125 countries, indicating a serious level of urgency. Engaging digital influencers and creators can inspire their peers, followers, and other organisations to help improve the lives of the underprivileged, especially when done more frequently, so we hope to see more of this from Robinhood, Dot Media, and many more.

Source:
Campaign India

Related Articles

Just Published

13 hours ago

2024 Cannes Contenders: Dentsu creatives place ...

Dentsu's creative chiefs in Taiwan and Indonesia pick the APAC campaigns that stand a good chance of winning a Lion.

15 hours ago

Creative Minds: Once a security guard for a Michael ...

RGA's Masaya Nakade has also worked as an athlete, chef, traveller, writer, artist, filmmaker, and designer before becoming a creative.

17 hours ago

Cannes Contenders: Wolf BKK predicts which ...

Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.

17 hours ago

Grey changes Asia Pacific leadership, appoints ...

After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.