DEI

3 days ago

TM taps gen AI to in language-diverse Merdeka campaign

Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.

4 days ago

‘A group of oversharers’: The making of Bodyform’s ‘Never just a period’

Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.

4 days ago

Disinfluencer launches crowdfunded disability campaign in Australia

The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.

Sep 3, 2024

Why brands need to stop talking about ‘overcoming’ disabilities

As the Paralympic Games unfold, brands are redefining their messaging to showcase Paralympians as elite athletes, not just participants.

Sep 2, 2024

GCash puts disability front and centre in Paralympics campaign

GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.

Aug 31, 2024

Barbie launches inclusive brand campaign geared toward parents

The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.

Aug 29, 2024

Women to Watch 2024 is now open for entries

Our annual list celebrates women who have demonstrated significant business accomplishments, leadership, collaboration, and a commitment to elevating the industry through their work and passions.

Aug 28, 2024

Does DEI have a messaging problem?

While Akitsu Consulting's Rafael P. Soriano disagrees with Scott Galloway's comments that DEI leads to 'reverse racism', he admits that those who advocate for DEI are losing the messaging battle.

Aug 22, 2024

Burnout and depression on the rise in adland despite hybrid work

A new ANZ study has found that professionals in adland report being depressed and burnout regardless of where they're working from, and that mental health strongly correlates with age.

Aug 21, 2024

Scott Galloway claims diversity initiatives lead to ‘reverse racism’

The marketing professor didn't hold back at an Australian conference, claiming that the 'only position more dangerous than CMO is DEI'. He also added that employers should be focusing on socioeconomic background rather than race.

Aug 20, 2024

Paralympics 2024 round-up: Watch the ads

Campaign looks at some of the global ads around the Paralympic Games Paris 2024.

Aug 13, 2024

Dentsu whistleblower reports more than double amid major reforms

Majority of complaints were related to harassment, improper treatment, fraud and company systems in the wake of Dentsu's fairness and transparency reforms created in response to the Tokyo Olympic bid-rigging scandal.

Aug 6, 2024

The DEI illusion: Why diversity without belonging is a recipe for disaster

"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.

Aug 6, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jul 30, 2024

How brands are evolving their women’s sports alliances for the Olympics

As the Olympics hit parity between men and women athletes, are marketers reflecting this shift?

Jul 28, 2024

TimeTo launches 'bystander training' for people who witness harassment

The initiative comes after experiences at Cannes, during which people spotted inappropriate behaviour but were unsure how to react.

Jul 25, 2024

Haymarket’s inaugural Global Impact Report reveals sustainability progress

Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.

Jul 25, 2024

Why we don't see enough Pride marketing in Asia

RAPP's APAC ECD explains why Asia's marketing campaigns seem to lag behind the growing acceptance of the LGBTQIA+ community.

Jul 17, 2024

Why being an active ally goes beyond Pride Month

Despite Pride Month being over, Dentsu's Aditya Narain says people need to continue educating themselves about LGBTQIA+ issues, speaking out against discrimination, and standing up for rights in everyday situations.