Watching Mojito Girl (and more) with industry experts

Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.

We 'kidnapped' two industry experts, Carol Lam (Greater China president and chief creative officer with Leo Burnett) and Laura Geagea (executive producer with The Sweet Shop Asia MENA), and forced them on camera to watch some interesting recent Asian adverts.

First on the menu is KFC's hip and trendy (by 1968 standards) campaign for its non-alocholic mojito. Named after the campaign's star, "Mojito Girl", it's a trippy push aimed at a young audience.

Next our judges took a peak at the strange but rather sweet commercial for Quikr, an advert where the mystery of how an employee got a new phone becomes a 70's-style investigation.

Lastly we look at Weber-Stephen's stylish and delicious pitch for its New Heights grill, branding all who use it as illustrious 'Skygrillers'. (For Campaign's take on this campaign, please see "Look, up in the sky. It's a chicken leg! It's a rack of ribs!".)

Lam and Geagea found a lot to say about what they saw, including some confusion over certain style choices. However, the true advertising sin may be playing it safe, rather than going too far. Which work might that refer to? Watch and find out.

See past Private View features

 

Source:
Campaign Asia

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