Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.
Agency calls the move a realignment of resources toward Shanghai.
THAILAND – After defining a unique brand persona among Thai telecom companies nearly a decade ago, AIS abandoned the style of advertising that it helped popularise. On the back of its strength as a network, it continued to succeed through product-based advertising. Now the brand is going back to where it started.
AUSTRALIA – Promoting its Jazz model, Honda is launching an activation based on inviting people to a pop-up cinema event where they can sit in a Jazz with their legs stretched out.
PHILIPPINES – Featuring a macho father who tries to impress his twin daughters with a makeshift pink fairy outfit, the McDonald's story zeroes in on a growing trend of single-parent households in the Philippines.
SHANGHAI - One month after the above-the-line nationwide launch of Coca-Cola's 'nickname' campaign, social listening tools found more than 50,000 consumers expressing purchase intent on Sina Weibo, Tencent Weibo, and Renren.
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