Adrian Peter Tse
Nov 3, 2015

Watch: Ad fraud is less risky than drug trafficking

HONG KONG - Ad fraud is an area of great concern in the world of digital advertising. In Asia, the conversation is just beginning, along with the rise of programmatic buying.

In this video, Duncan Trigg, VP of advertising effectiveness at comScore, talks to Campaign Asia-Pacific about the nature of ad fraud and how online traffic verification is a means to fighting the problem in what he calls an "arms race" against ad fraudsters. 

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