Adrian Peter Tse
Nov 3, 2015

Watch: Ad fraud is less risky than drug trafficking

HONG KONG - Ad fraud is an area of great concern in the world of digital advertising. In Asia, the conversation is just beginning, along with the rise of programmatic buying.

In this video, Duncan Trigg, VP of advertising effectiveness at comScore, talks to Campaign Asia-Pacific about the nature of ad fraud and how online traffic verification is a means to fighting the problem in what he calls an "arms race" against ad fraudsters. 

You might also like:

Related Articles

Just Published

8 hours ago

Let your jeans age the way you do—gracefully

A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.

9 hours ago

How brands can get noticed in hyper-socialised China

The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.

10 hours ago

'People want to do more than shop online': Shopee's ...

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

23 hours ago

Starbucks pulls brand out of Russia

The American coffee giant follows McDonald’s in exit following business suspension.