Faaez Samadi
Nov 9, 2018

APAC mobile ad fraud to hit US$56 billion by 2022

TOP OF THE CHARTS: New research from TrafficGuard and Juniper Research says fraud remains rampant across mature and maturing Asian markets.

Mobile ad fraud in Asia-Pacific is expected to exceed US$18 billion this year and reach a whopping US$56 billion by 2022, according to new research from ad fraud prevention specialist TrafficGuard and Juniper Research.

The white paper claims that as fraudsters become more sophisticated in avoiding detection, the problem will only balloon massively in APAC, particularly the techniques of SDK spoofing and install app farms.

Mobile ad fraud...

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