THE AD CONTRARIAN: Despite predictions that we're turning the corner on ad fraud, the problem keeps getting worse, to the point where even experts who have studied fraud across industries for decades are stunned by the scale of waste.
Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.
Here are just some of the many key lessons from yesterday's Asia's Top 1000 Brands event in Singapore.
A metro station in the southern Chinese city was heavily covered with Okamoto adverts — but these were later pulled down.
Pocari Sweat in China disowns Hong Kong sister company's decision to pull ads from TVB for its allegedly biased protest coverage.
An ad-fraud network is reaping as much as RMB20 million (US$3 million) per day, and fraud-detection measures have failed to detect it, according to verification company Adbug.
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