comscore

Mar 9, 2018

Multiplatform the norm, but mobile the growth engine: ComScore

TOP OF THE CHARTS: Asian markets unsurprisingly leading the way in mobile use, but it's getting bigger everywhere, according to ComScore's latest report, which also highlights Amazon's rapid global growth.

Jan 19, 2018

ComScore to dissolve China unit, lay off team of 9

China is "not a corporate priority for Comscore at this stage".

Apr 27, 2017

ComScore: You’re free to measure viewability…literally

Free self-service tool to measure how display, video and mobile ads are actually viewed.

Feb 1, 2017

Facebook expands third-party verification with Nielsen and ComScore

Ahead of its full-year earnings call, Facebook has expanded its third-party verification partnerships to try and avert future metrics blunders.

Dec 19, 2016

GroupM Malaysia pits Nielsen against ComScore

Reckoner compares what Nielsen DAR and ComScore vCE can deliver to marketers.

Oct 28, 2016

Tech Talk: ComScore, InMobi, MediaMath, Hootsuite and more

A weekly roundup of tech news and announcements.