Staff Reporters
May 31, 2011

VIDEO: Effectiveness? 'We sell or we die' says BBDO's Chris Thomas

GLOBAL - Agency heads Chris Thomas, Paul Heath, John Zeigler and Michael Maedel join Citi head of global marketing Bob O'Leary to discuss the importance of effectiveness in marketing campaigns.

GLOBAL - Agency heads Chris Thomas, Paul Heath, John Zeigler and Michael Maedel join Citi head of global marketing Bob O'Leary to discuss the importance of effectiveness in marketing campaigns.

In the wake of the Asian Marketing Effectiveness Festival 2011, fellow judges Chris Thomas, chairman and CEO at BBDO Proximity Asia Paul Heath, CEO at Ogilvy Mather Asia-Pacific Bob O'Leary, Citi head of global marketing John Zeigler, chairman and CEO at DDB Asia-Pacific, Japan and India and Michael Maedel, president for Asia-Pacific and Middle East at JWT, sat down with Campaign Asia-Pacific to discuss the importance of effectiveness, the role of creativity and whether agencies and brands...

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