In the wake of the Asian Marketing Effectiveness Festival 2011, fellow judges Chris Thomas, chairman and CEO at BBDO Proximity Asia Paul Heath, CEO at Ogilvy Mather Asia-Pacific Bob O'Leary, Citi head of global marketing John Zeigler, chairman and CEO at DDB Asia-Pacific, Japan and India and Michael Maedel, president for Asia-Pacific and Middle East at JWT, sat down with Campaign Asia-Pacific to discuss the importance of effectiveness, the role of creativity and whether agencies and brands...
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