May 16, 2012

Citi marks 200 years with global and Asia-specific campaigns

ASIA-PACIFIC - Citi has begun rolling out a yearlong campaign in celebration of its founding in June of 1812, featuring both global elements and, as the campaign rolls on, content specifically for the banking giant's Asian markets.

May 31, 2011

VIDEO: Effectiveness? 'We sell or we die' says BBDO's Chris Thomas

GLOBAL - Agency heads Chris Thomas, Paul Heath, John Zeigler and Michael Maedel join Citi head of global marketing Bob O'Leary to discuss the importance of effectiveness in marketing campaigns.

May 30, 2011

Citi's Bob O'Leary on the drive for effectiveness

THE ATIFA SILK INTERVIEW - Citi’s global head of marketing believes the drive for effectiveness is changing the way client firms operate, as CEOs and CFOs become more involved in the process

Jan 17, 2011

Citi's Bob O'Leary to chair Asian Marketing Effectiveness jury

REGIONAL - Head of global marketing for Citi Bob O'Leary has been appointed as jury head at the 2011 Asian Marketing Effectiveness Festival taking place from 12 to 13 May in Shanghai.