P&G-owned air-freshener brand Ambi Pur has released a new online campaign called ‘Stink Don’t Drive’ to raise awareness among Thai drivers of the potential stink in their cars.
The above film by CJ Worx depicts the tale of a seemingly ‘innocent’ driver who unknowingly suffocated his passengers by way of offensive odors. Brought to the authorities for questioning, he is confused at the accusations flung at him. Turns out he was so familiar with the smell of his own car that he had become acclimatised to it.
The ad—in trademark Thai fashion—is over-the-top and slapstick-filled, and also benefits from a catchy tagline and hashtag. While Ad Nut can’t attest to the stink of Thai drivers’ cars, it's obvious that most creatures enjoy a good whiff of fresh pine over dirty socks in any circumstance.
Client: Ambi Pur Thailand
Agency: CJ Worx, Bangkok
Chief Creative Officer: Saharath Sawadatikom
Executive Creative Director: Saharath Sawadatikom
Creative Director: Natkanate Ruengrujmethakul
Art Director: Saharath Sawadatikom, Natkanate Ruengrujmethakul, Perawich Charoenphan
Copywriter: Supachai Pakdeesrisakda
Digital Designer: Sereephap Sourtanglai
Social Media Group Head: Rotjarin Sangteerapanit
Social Media Art Director: Pemika Yosakrai
Senior Social Media Copywriter: Worawut Sangsoon
Project Manager: Benjawan Sengtee
General Manager: Chawana Keeratiyutamonkul
Business Director: Ruengrawee Lertdejdecha
Senior Account Manager: Touchticha Choemvarachart
Account Manager: Pattaraploy Gochgorngamud, Chanakarn Siriworasilp
Director of Strategy and Business Solutions: Jipattikal Panikbutr
Associate Media Planning Director: Khwanchanok Poochaiwattananon
Digital Media Planning: Chutima Dangsawat
Communication Manager: Nakareeya Duangvisut
Content Influencer Marketing Specialist: Phatpanada Sirikhanchat
Senior Media Buyer: Photchanat Toungsittinun
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