Ad Nut
Jan 6, 2020

Could the smell of your dirty car literally kill you?

This P&G ad wants you to stop stinking and driving in 2020.

P&G-owned air-freshener brand Ambi Pur has released a new online campaign called ‘Stink Don’t Drive’ to raise awareness among Thai drivers of the potential stink in their cars.

The above film by CJ Worx depicts the tale of a seemingly ‘innocent’ driver who unknowingly suffocated his passengers by way of offensive odors. Brought to the authorities for questioning, he is confused at the accusations flung at him. Turns out he was so familiar with the smell of his own car that he had become acclimatised to it. 

The ad—in trademark Thai fashion—is over-the-top and slapstick-filled, and also benefits from a catchy tagline and hashtag. While Ad Nut can’t attest to the stink of Thai drivers’ cars, it's obvious that most creatures enjoy a good whiff of fresh pine over dirty socks in any circumstance. 

CREDITS

Client: Ambi Pur Thailand
Agency: CJ Worx, Bangkok
Chief Creative Officer: Saharath Sawadatikom
Executive Creative Director: Saharath Sawadatikom
Creative Director: Natkanate Ruengrujmethakul
Art Director: Saharath Sawadatikom, Natkanate Ruengrujmethakul, Perawich Charoenphan
Copywriter: Supachai Pakdeesrisakda
Digital Designer: Sereephap Sourtanglai
Social Media Group Head: Rotjarin Sangteerapanit
Social Media Art Director: Pemika Yosakrai
Senior Social Media Copywriter: Worawut Sangsoon

Project Manager: Benjawan Sengtee
General Manager: Chawana Keeratiyutamonkul
Business Director: Ruengrawee Lertdejdecha
Senior Account Manager: Touchticha Choemvarachart
Account Manager: Pattaraploy Gochgorngamud, Chanakarn Siriworasilp
Director of Strategy and Business Solutions: Jipattikal Panikbutr
Associate Media Planning Director: Khwanchanok Poochaiwattananon
Digital Media Planning: Chutima Dangsawat
Communication Manager: Nakareeya Duangvisut
Content Influencer Marketing Specialist: Phatpanada Sirikhanchat
Senior Media Buyer: Photchanat Toungsittinun

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Publicis employee who lost her parents to opioids ...

Emily Deschamps shares her personal story with Campaign US to highlight the dangers of marketing in sensitive categories in hopes of inspiring change.

5 hours ago

Debunking TikTok’s ‘mystery virus’ trend spreading ...

TikTokers describe symptoms like sore throat and cough — but claim they’re testing negative for flu, Covid and RSV. Experts say speculation about a 'mystery virus' could be misleading.

5 hours ago

Want to reach women? Put your brand safety fears aside

To reach female consumers, marketers must take a hard look at what content they deem unsafe and what keywords, topics or products they avoid.

18 hours ago

Dentsu appoints new president and chief strategy ...

Narayan Devanathan who rejoined Dentsu in June 2023 after he vacated his role as the Group's chief client officer in August 2022, now takes on a new regional remit.