procter gamble

SK-II’s marketing head on choosing purpose over short-term sales
Mar 24, 2021
Surekha Ragavan

SK-II’s marketing head on choosing purpose over short-term sales

The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.

Could the smell of your dirty car literally kill you?
Jan 6, 2020
Ad Nut

Could the smell of your dirty car literally kill you?

This P&G ad wants you to stop stinking and driving in 2020.

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