procter gamble
May 24, 2022
Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign
Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.
Oct 20, 2021
Procter & Gamble increases marketing spend by 30%
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.
Mar 24, 2021
SK-II’s marketing head on choosing purpose over short-term sales
The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.
Jan 6, 2020
Could the smell of your dirty car literally kill you?
This P&G ad wants you to stop stinking and driving in 2020.
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