procter gamble

Mar 24, 2021

SK-II’s marketing head on choosing purpose over short-term sales

The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.

Jan 6, 2020

Could the smell of your dirty car literally kill you?

This P&G ad wants you to stop stinking and driving in 2020.