China's #1 digital advertising concern
Leading experts weigh in on transparency in China’s fractured and obscured digital advertising landscape. With multiple players and layered relationships and fast evolving technology as its bedrock, Campaign Asia explores how solving transparency can also be an opportunity for marketers.
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How smarter mobile ads are beating big-budget ...
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
EssenceMediacom retains top spot in April's APAC ...
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Why it’s time we took Singaporean content creators ...
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.
Changi Airport ropes in Aussie influencers to ...
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.