Unilever's chief marketing and communication officer talks about the power of one-to-one marketing and reaching China's consumers.
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As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.
She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.
A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.
If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.