Advertising is poised to enter an “era of trust” characterised by personalised messaging and customised content driven by a delicate balance of adtech and creativity, according to predictions from leading industry figures attending Cannes Lions festival last month.
Unilever's chief marketing and communication officer talks about the power of one-to-one marketing and reaching China's consumers.
Mindshare's global chief digital and strategy officer talks about the 'killer weapons' of scalable technology and data.
The president of Amplifi Global speaks about creating mobile engagement by marrying data and creativity.
The common theme tying together winning work in the Cyber category at Cannes was the use of digital technology to enhance the human experience, writes jury member Fumitaka Takano of ADK.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins