Brands should be in preparation for recovery. If not, they will suffer all the downsides of the financial crisis and miss out on the rebound as the economy recovers.
'15 years' worth of people have come online in the last 15 days,' he says, noting the casual work model has plenty to offer for brands and consumers alike.
Weed retired from Unilever in May.
FMCG giant's CEO was talking during Q1 results call.
Partners include Facebook, Google, Kantar and Nielsen.
Veteran marketer will leave in May 2019.
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