A tribute by Keith Weed
Brands should be in preparation for recovery. If not, they will suffer all the downsides of the financial crisis and miss out on the rebound as the economy recovers.
The outgoing Unilever CMO talks about his company's experience with in-house digital agency U-Studio, and its partner in the effort, in-housing agency Oliver.
Technology is changing the face of advertising, especially on three fronts, writes Keith Weed, chief marketing and communications officer, Unilever.
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